The Impact of Perceived Service Quality on Customer Loyalty towards Chinese Fitness Centres: The Moderating Role of Reputation/Image

The trend of joining a fitness club has been growing rapidly since the last decade, but it's difficult to justify actual reason which can keep members loyal. This study indicated some key reasons for customer loyalty, including perceived service quality and satisfaction is influenced by delight. Therefore, basic aim this research explore effect on loyalty. To relationships made deep literature analysis, collected data from 411 Chinese clubs. was further observed in AMOS software ensure results hypothesis. highlighted that there significant positive impact delight delighted will be satisfied lead In addition, reputation image significantly moderate relationship between managers owners clubs seek important developing marketing strategies